A volunteer promotes spring tea products via on-line live streaming at a tea farm at Bashan Village, Fuyang District, Hangzhou of east China's Zhejiang Province, on March 15, 2021. (Xinhua/Xu Yu)
BEIJING, June 1 (Xinhua) -- Live streaming and short video have become a prevailing trend in China's e-commerce market, as many netizens intend to shop online when watching short videos, Yang Hutao, professor of the Institute of Economics under Chinese Academy of Social Sciences said at the Douyin E-commerce ecological conference held on Tuesday.
With more than 200 million short videos and over 9 million live streaming sessions launched every month on Douyin, the Chinese version of TikTok, the gross merchandise value (GMV) of Douyin's online shopping arm Douyin E-commerce increased 3.2 times year on year and more than 10 billion products were sold in 2021, according to data released by Douyin E-commerce.
Its data also showed that page views of stores on the platform have surged 279 percent and the GMV of Douyin's online shopping mall has risen 6 times so far this year.
This indicates that more and more users, when watching interesting live streaming content or short videos, take the initiative to search relevant stores and place orders to buy goods, GMW.cn reported on Tuesday. (Edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)
A single purchase
