Photo taken on March 10, 2021 shows cloud-shrouded mountain in the Huangshan Mountain scenic area in east China's Anhui Province. (Photo by Shi Yalei/Xinhua)
BEIJING, May 24 (Xinhua) -- Cloud tourism is becoming a thriving trend in China, bringing new opportunities to the recovery of tourism industry, which has experienced three years of hardship due to the COVID-19 epidemic, Youth.cn reported on Tuesday.
According to a survey report on youth's cloud tourism recently released by the social survey center of China Youth Daily, 74.8 percent of respondents were willing to accept cloud tourism, 59.7 percent said they had a good experience in cloud tourism, and 84.1 percent said cloud tourism has enriched their tourism experience.
Tour guides have turned to become live-streamers, live broadcasting beautiful scenes at various tourist attractions and spread culture, injecting dynamism into the tourism industry.
On May 20, Li Shenglin, a tour guide in Beijing, began his day with a live broadcast at the Wanchun Pavilion of Jingshan Park in central Beijing at 10 a.m. In his live-streaming session, pictures, texts were combined with the on-site scene to present history and stories of the Ming (1368-1644) and Qing (1644-1911) dynasties to online travelers.
Thanks to cloud tourism, people can visit tourist attractions delightfully online and appreciate traditional culture without going outdoors. That's why people love the emerging way of travel, said Li.
Li began experimenting with live streaming in 2021 and has accumulated about 200,000 followers within two years.
In addition to tour guides, scenic spots such as Wuzhen, Yuntai Mountain and Huangshan as well as museums have also created accounts on Douyin, WeChat and other major online platforms to show beautiful scenes online and promote traditional culture.
For example, Hou Ningbin, head of Shaanxi History Museum in northwest China's Shaanxi Province, live streamed his exploration of the museum on May 17, attracting 224,000 online viewers to join him in a live tour.
The popularity of cloud tourism is forcing tourism enterprises and scenic spots to accelerate the creation of characteristic digital products and the training of professional live-streamers, according to Xie Xiangxiang, vice president of the School of Tourism of Hainan University.
Cloud tourism has iterated from a concept to a product and even an industry. In the new business format, efforts need to be made to explore ways to turn internet traffic into sales, said Xie.
He noted that some tour guides, in addition to selling travel products in their live streaming sessions, also focus on promoting local characteristic products and creative products with cultural intellectual property. (Edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)
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