MILAN, May 3 (Class Editori) — AC Milan bet on the Chinese market and opened a flagship store on Tmall, the platform owned by Alibaba Group (see MFFof April 29). The Rossoneri inaugurated their own sales space dedicated to official products on China's retail platform, aiming to both increase commercial revenues in the area by entering a potential user base of more than 500 million people, i.e., Tmall subscribers, and to develop its brand in the eastern area, following the example of other football teams such as Juventus FC. According to a survey by the market research firm YouGov, AC Milan is the most appreciated Italian team in China.
"With the launch of this new online store, AC Milan offers the many Rossoneri fans in China an exceptional customer experience that is increasingly diverse and aligned with their habits and needs," Casper Stylsvig, AC Milan's Chief Revenue Officer, explained. While Rodrigo Cipriani Foresio, Alibaba's General Manager for Southern Europe, stated: "I am delighted to welcome AC Milan, one of the most successful and beloved soccer teams in the world, to our Tmall marketplace. This will bring China's many Rossoneri fans even closer to their favourite team through a unique shopping experience that leverages the latest digital innovations".
With the new flagship store, Rossoneri fans will be able to purchase the club's official merchandise, such as jerseys, sweatshirts, shorts and, as the club explains in a note on its website, also items developed with official partners. In addition, in line with the innovative nature of AC Milan both on and off the field, the collaboration with Tmall will allow the club to develop products in line with the consumption habits prevailing in the Chinese market.
(Source:Class Editori)
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A single purchase
