Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

My Favorite China's Brands
dpa

HOME > dpa

German retailers: 2021 Christmas season was catastrophic for business

December 28, 2021


Abstract : Retailers in Germany were again left disappointed this year by the crucial festive season, a key industry body said. "For the second time in a row, the Christmas period was a catastrophe for retail," said Stefan Genth, secretary general of the German Retail Federation (HDE).

CAPTION: A sign reading "Stop Corona" in a shop window in southern Germany. German retail said Christmas season had been "catastrophic". (picture alliance/dpa)

Retailers in Germany were again left disappointed this year by the crucial festive season, a key industry body said. "For the second time in a row, the Christmas period was a catastrophe for retail," said Stefan Genth, secretary general of the German Retail Federation (HDE), pointing to a survey of 750 businesses conducted by the group.

"Many retail companies are gripped by disillusionment and fears for survival," he added.

Christmas business got off to a good start in November, but then nationwide rules requiring proof of Covid-19 vaccination of recovery were introduced for many shops, Genth explained, adding that these restrictions led to a fall in revenue and footfall for brick-and-mortar stores.

According to the industry representative, more than three quarters of non-food retailers were dissatisfied with their Christmas performance. The HDE survey found that sales in stationary non-food retail in the week before Christmas were on average 35 percent below pre-crisis levels.

The situation in city centres was said to be particularly bad. Sales there plummeted by 36 percent compared to pre-crisis levels, while footfall fell by 42 percent. In light of the findings, the HDE reiterated its demands for fast and unbureaucratic assistance to be made available to businesses struggling during the pandemic.

By contrast, online retailers did well, as disrupted supply chains and coronavirus entry controls at the doors of high-street shops turned e-commerce into the preferred "bringer of presents," the branch's BEVH association said. It reported that e-commerce Christmas sales were 15.8 percent above the previous year's level, in the period from the beginning of October to the end of November. At the same time, the propensity of consumers to return goods ordered online has fallen, the BEVH said.

Notice: No person, organization and/or company shall disseminate or broadcast the above article on Xinhua Silk Road website without prior permission by Xinhua Silk Road.

Scan the QR code and push it to your mobile phone

Keyword: Christmas season

Reading:

Yearender-World Insights: Belt and Road rail services, construction booming despite COVID-19

​Annual reports debut on Boao Forum for Entrepreneurs to help Hainan build int'l tropical farm produce indices publishing center

Economist Joachim Nagel to be new president of German central bank

Feature: Chinese-run company offering Zambian small-scale food traders clean, secure trading spaces

Xinjiang port sees surging export of Christmas products

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial