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InfoQuest

Thailand's digital content will continue to grow until 2023 with market value exceeding 70 billion

November 17, 2021


Abstract : Thailand's digital content will continue to grow for at least 3 years, with the expected value of 49.649 billion baht in 2021, 59.136 billion baht in 2022 and 72.703 billion baht in 2023 due to the rising trend of the game industry during the pandemic.

InfoQuest (November 17, 2021) -- According to Mr. Nuttapon Nimmanphatcharin, President of the Digital Economy Promotion Agency (DEPA), Thailand's digital content will continue to grow for at least 3 years, with the expected value of 49.649 billion baht in 2021, 59.136 billion baht in 2022 and 72.703 billion baht in 2023 due to the rising trend of the game industry during the pandemic.

The game industry was growing at 13.78 percent in 2018, 15.96 percent in 2019 and 34.89 percent in 2020 with the overall market being worth 34.316 Billion baht. The rising trend is caused by an increase of mobile iOS and Android game platforms, 21.409 billion baht in value and 61.34 percent of the game industry market.

Nuttapon pointed out, "Based on the above data, DEPA has to modify its policy and strategy for pushing Thailand's digital content industry to the next level, especially driving Thai game developers to go out to international markets, and gaining market share from global game leaders."

Nuttapon added, "DEPA will focus on six points to push the growth of Thailand's digital content: 1. Enhancing knowledge and experiences for the workforce in the sector; 2. Providing business matching opportunities; 3. Providing skill training; 4. Conducting training on business management for digital startups or small businesses; 5. Collaborating with social platforms; 6. Creating opportunities for the young generation influencers."

Source: InfoQuest, by Ksl/Kasamarporn Kittisamphan/ Rachada Kongkhunthian, translated by Xinhua Silk Road

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Keyword: digital content

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