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Franchi Umberto Marmi to expand in China with sales recording +330 pct in Q3

November 08, 2021


Abstract : In the first nine months of the year, the company active in the processing of Carrara marble recorded a 47.7-million-euro total revenue, +33 percent compared to 35.9 million in 2020, while sales in China recorded a 137 percent growth.

MILAN, Nov 3 (Class Editori) — Franchi Umberto Marmi reached record sales in China in Q3 with a 330 percent growth compared to the same period of 2020, an important figure that drove the company’s total sales to 14.3 million, +42 percent compared to the same period of the previous financial year. Great results have been achieved in the US as well (+55 percent).

As for the first nine months of the year, sales in China reached 14.5 million, namely around 30 percent of the total sales of the period, a 10 percent increase compared to the pre-pandemic levels of 13.2 million in 2019 and a 137 percent rise compared to the same period of 2020. These results have been mainly affected by the activity of the Group’s sales management and the effect of the China Xiamen International Stone Fair 2021, that the company attended with its exhibitors. As concerns the Italian market, sales reached 18.4 million euros, equal to 39 percent of total revenues and growing by 12 percent compared to the first nine months of 2020.

Among the main products sold, it is possible to find Calacatta and Statuario, representing over 50 percent of total sales. In particular, Calacatta, with revenues of 13.2 million euros, marks a 32 percent growth compared to the first nine months of 2020, whereas Statuario recorded a significant 58 percent increase compared to last year, reaching sales of 11.7 million euros. These data confirm the efficiency of Franchi Umberto Marmi’s positioning strategy on high value-added products as an important driver of success on international markets.

“We are very pleased with the sales results achieved as of 30 September, up by 30 percent, demonstrating the solidity of our development strategy on international markets, which represent a great opportunity for our business. In particular, we achieved an extraordinary result in China during the first nine months, with revenues equal to approximately 14.5 million euros, almost tripling the result achieved in the same period of the previous year thanks to the extraordinary contribution of our sales management and to the effect of the Xiamen exhibition fair, thus allowing us to exceed the level reached in 2019 before the pandemic,” Franchi, Chairman and CEO of the company, stated.

“These results and the positive signals coming from international markets on the release of restrictions on free movement, especially for the US and the Gulf countries, make us confident about the expected closure of the current year. Furthermore, I would like to underline that customers are appreciating the low environmental impact of our products and our attention to ESG topics that are increasingly central in Franchi Umberto Marmi's strategy,” Franchi concluded.

Founded in 1971, the company is active in the processing and trading of Carrara marble blocks and slabs, a natural stone that perfectly embodies Italian craftsmanship and luxury, with special characteristics that make it unique in Italy and in the rest of the world. News is positively affecting Franchi Umberto Marmi’s stock, which recorded a 3.88 percent increase to 10.70 euros on the Euronext Growth Milan market. (All rights reserved)

(Source:Class Editori)

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Keyword: Chinese-market

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