Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road
Company

Xinhua Commentary: Tesla needs to learn respecting Chinese consumers

April 25, 2021


Abstract : Tesla's controversial reaction this week to a Chinese customer's brake complaint at the Shanghai Auto Show is a timely call for foreign enterprises to treat local consumers with sincerity and respect.

BEIJING, April 23 (Xinhua) -- Tesla's controversial reaction this week to a Chinese customer's brake complaint at the Shanghai Auto Show is a timely call for foreign enterprises to treat local consumers with sincerity and respect.

Customers are at the core of a company's business. Tesla said it will not compromise on unreasonable demands. But when it comes to driving safety and product quality, no demands are "unreasonable" because human lives are at stake.

Tesla has become aware of its inappropriate remarks. On Thursday, it provided the related authorities with data of the consumer's car for further investigation.

In an apology, it has also promised to respect its customers, abide by China's laws and regulations, and actively cooperate with all government investigations. Accomplish the aforementioned and Tesla can still win back the confidence of the Chinese public.

Over the past decades, China has further opened up its market, improved its domestic business environment, and embraced all law-abiding foreign companies to share the country's development opportunities.

Tesla's electric cars have become rather popular among Chinese consumers. It needed less than a year to complete its gigafactory in Shanghai when construction began in 2019, moving the company closer to its Chinese fans.

Tesla, in some sense, now becomes a model for foreign carmakers to set up wholly owned subsidiaries in China. It's unfortunate the incident that triggered online and off-line indignation in China occurred not far from its plant.

Perhaps the incident can teach the U.S. carmaker a lesson that its success in China is not a matter of course, but should be earned with quality products and service.

China is a country under the rule of law, and the malfunctioning brake episode is currently under investigation. The facts will speak for themselves.

In the meantime, a more open China will continue to embrace all law-abiding foreign investors, and continuously improve its domestic business environment underpinned by a sound and effective legal framework.

As long as foreign enterprises serve their customers with respect and sincerity, and abide by China's laws and regulations, there's no need for them to worry about their future in China. Enditem

Scan the QR code and push it to your mobile phone

Keyword: Tesla

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial