Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road
News for Outlets

China officially changes name of Chinese distilled spirits to Baijiu to share quintessence with the world

January 15, 2021


Abstract : Chinese Baijiu, a simple but characteristic new English name for Chinese distilled alcoholic beverage that has been used in the 2021 Customs Import and Export Tariff of the country as of January 1, manifested the goodwill to share the Chinese quintessence with people around the world.

BEIJING, Jan. 15 (Xinhua) -- Chinese Baijiu, a simple but characteristic new English name for Chinese distilled alcoholic beverage that has been used in the 2021 Customs Import and Export Tariff of the country as of January 1, manifested the goodwill to share the Chinese quintessence with people around the world.

Chinese Baijiu, which refers to alcoholic drink generally distilled from sorghum and is about 40 to 60 percent alcohol by volume, has been for years called Chinese spirits, Chinese distilled spirits or Chinese liquor in English at home and abroad.

In spite of its unique and varied flavor, lacking an official English name always blurred the image of Chinese Baijiu and troubled foreign consumers.

The change of its official English name, targeting bringing about awareness of the differences between Chinese Baijiu and foreign distilled beverages, also links the Chinese Baijiu culture with various cultures in the world.

For a long time, Chinese Baijiu has been sold to consumers in many countries and regions worldwide. For instance, Chinese Baijiu giant Kweichow Moutai Group realized sales of its products to over 60 countries and regions in Asia, Europe, America, Oceania and Africa.

In Singapore, Chinese Baijiu, as a carrier of the Chinese culture, boosts the cultural communication and people-to-people bond between China and Singapore, said Charles Oon, founder of the Chinese Baijiu Association (Singapore) and board chairman of Singapore China Baijiu Pte Ltd.

Despite the COVID-19 epidemic, the Chinese Baijiu Association (Singapore) convened a series of public activities such as a dancing charity contest, a smart Weiqi competition and a singing contest sponsored by Kweichow Moutai Group in the fourth quarter of 2020 to deepen cultural communication with local people in Singapore.

In Africa, the Chinese Baijiu giant donated in August 2020 a large amount of epidemic prevention and control materials to the Catembe primary school in Mozambique, a school it donated three million yuan for construction in 2017, to convey cares for teachers and pupils there.

微信图片_20210115151201.png

The photo shows that Kweichow Moutai Group donated epidemic prevention and control materials to the Catembe primary school in Mozambique in 2020.

In Europe, a local distributor of Kweichow Moutai Group supported in December 2020 the third "We are the world" international art exhibition co-hosted by UNESCO "We are the world" committee and Union of Western & Eastern Education (UWEE) to facilitate development of children's art worldwide.

微信图片_202101151512011.png

The photo shows the scene of the "We are the world" international art exhibition held at the Louvre in Paris, France on December 21, 2020.

Alongside the English name change and progresses of the Belt and Road construction, it is believed that Chinese Baijiu may embark on a broader road connecting with more of the world. (Edited by Duan Jing with Xinhua Silk Road, duanjing@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: Moutai Chinese Baijiu new English name

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial