Customers are seen at a store of Chinese technology company Xiaomi at a shopping center in Budapest, Hungary, Dec. 21, 2019. (Xinhua/Attila Volgyi)
BEIJING, Jan. 8 (Xinhua) -- Chinese smartphone manufacturers are racing for share in the high-end smartphone market in 2021, reported the Xinhua-run China Securities Journal on Friday.
For example, OPPO, a well-known smartphone vendor in China, plans to launch its 5G mobile Find X3 series, which is expected to bring the manufacturer into the top rankings of global high-end flagship phones, according to Chen Mingyong, founder and chief executive officer with OPPO.
Likewise, the mobile technology firm OnePlus, will step up efforts to achieve the largest online sales of high-end mobile phones in China in 2021, said Liu Zuohu, CEO with company.
Smartphone brand Xiaomi entered the high-end market by launching Mi 10 series products in 2020. On January 1, 2021, the company unveiled smartphones of Mi 11 series, the latest flagship model in its Mi line-up that has improved performance and cost-effective advantage as high-end 5G model. A total of 350,000 units of Mi 11 smartphones were sold in five minutes after the launch, with sales value exceeding 1.5 billion yuan.
Talking about Chinese smartphone vendors' investment in high-end market, an insider told China Securities Journal that growth opportunities are found in the high-end segment. In addition, consumers' acceptance of high-end smartphones has increased.
If high-end smartphones are good enough to be well recognized by the market, they can not only enhance brand awareness, but also drive the sales of mid- and low-end mobile phones, added the insider. (Edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)
A single purchase
