Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
Company

Alibaba's AliExpress opens its first pop-up store in France

September 28, 2020


Abstract : AliExpress, Chinese e-commerce giant Alibaba's global retail platform, recently opened its first offline pop-up store in Paris, displaying hundreds of Chinese products.

CmxmphS010052_20200711_MXPFN0A001_500x500.jpg

BEIJING, Sept.28 (Xinhua) -- AliExpress, Chinese e-commerce giant Alibaba's global retail platform, recently opened its first offline pop-up store in Paris, displaying hundreds of Chinese products.

Covering an area of about 240 square meters, the pop-up store has displayed more than 300 pieces of fashionable clothing, home furnishings, small household appliances and other hot-selling goods during September 24-26, attracting many local consumers while doing online marketing as well through livestreaming.

With the rapid development of its business in France and Spain, the opening of the AliExpress is a "trial" in the French market, pushing forward business innovation and see how that goes with local customers, according to Sébastien Badault, general manager of Alibaba Group's French branch.

AliExpress will further improve consumer shopping experience in areas such as logistics and payment, and accelerate the landing of interactive forms such as livestreaming and social networking in France, said Zhang Qi, director of AliExpress' overseas users and customers department.

AliExpress is launched in 2010 and now serves more than 150 million global consumers. France is one of the fastest growing markets for AliExpress. (Edited by Yan Yulan, Niu Huizhe with Xinhua Silk Road, niuhuizhe@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: France AliExpress

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial