InfoQuest (August 13, 2020) - Mr. Somdet Susomboon, Director-General of the Department of International Trade Promotion (DITP), announced that the Department had obtained a report from Thai Trade Center, Qingdao on China's online entertainment development in the post-COVID world, showing an increasing Internet usage for entertainment purposes from December 2019 to March 2020, with a significant growth of Live Streaming. Some online entertainment activities may drive consumption and the growth of online entertainment industry exceeds that of offline entertainment industry.
"This is an opportunity for Thai Internet content practitioners to investigate the market, prepare proper plans andmake outstanding achievements in the Chinese market." said the Director-General.
Ms. Chanida Inpa, Director at Thai Trade Center, Qingdao, mentioned the development trend of China's online entertainment industry for post-COVID recovery. It is predicted that Chinese users will get used to online entertainment. Users aged 10-19 and 20-29 as the population who use online entertainment services the most will keep China's online entertainment market popular; the rural market will become an important emerging market.
The combination of video clips, live broadcasts, animation, games, music and other online entertainment ways with e-commerce, education and tourism makes online entertainment services more diversified and attractive;and more new forms of online entertainment are expected.
"The spread of COVID-19 has made more Chinese users participate in online entertainment activities and online entertainment is a habit of daily life. This is an opportunity for relevant practitioners in Thailand to create entertainment products that have Thai characteristics and are in line with current trends and Chinese style, which is conductive for high-quality and innovative online entertainment services and products to enter the Chinese market." said Ms. Chanida.
Market development shall focus on the new generation of consumers, who account for the highest proportion of online entertainment consumption and have the best development trend, as well as rural consumers.
Source: InfoQuest,translated by Xinhua Silk Road
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