The event, first of the three, runs until June 18. It will be followed by the second event from June 30-July 2 dedicated to fashion, while the third, taking place on July 14-17, focuses on cosmetics.
The three events, altogether involving 150 Italian companies and 60 Chinese buyers, take place on a virtual platform called Digital InBuyer China, which has been put in place by Promos Italia, with support from Italian e-commerce consortium Netcomm, business-led international association ChinaEU, ICBC Milano and the China Investment Promotion Agency (CIPA).
Promos Italia is a trade agency that is supported by Italy's chambers of commerce.
"I wish to thank our strategic partners, Netcomm and ChinaEU, which allowed us to start an intense and constructive dialogue with our Chinese friends in this particular historical phase," Promos Italia Digital Services Director Andrea Bonalumi said at the event's digital launch.
"Digital InBuyer China is the response that Promos Italia wanted to give to the current global situation," said Bonalumi in reference to the COVID-19 emergency, which has made it currently impossible to pursue traditional international trade channels, such as fairs.
Li Bin, minister counselor for economic and commercial affairs at the Chinese Embassy in Italy, thanked participants for creating the Digital InBuyer China platform and for their commitment to "restarting the trading activities of small and medium businesses in our two countries."
"China represents a market with great prospects due to growing internal demand," said the Chinese diplomat, speaking in Italian. "The Chinese economy is highly elastic, resilient, and full of potential."
"Made-in-Italy products are recognized and appreciated at a global level, and we are ready to import more Italian high-quality products," Li said. Enditem