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Objective China, the businesses based in the Emilia-Romagna Region to accelerate

May 14, 2020


Abstract : The Reggio Emilia Chamber of Commerce has launched a program dedicated to regional businesses to push exports towards China. These are customized activities for companies to help them identify market sectors, operational strategies and possible partners for their products.

MILAN, May 13 (Class Editori) - The Reggio Emilia Chamber of Commerce, under the guidance of President Stefano Landi, strengthens the commercial relations between the companies in the Emilia-Romagna Region and the Chinese market. The new push is the result of the project "Objective China: increase the export of the Made in Emilia Romagna" realized with the contribution of the Emilia-Romagna Region.

The multi-sectoral project is divided into three highly personalized consequential activities and was designed to approach a market that remains vast and complex in a structured way, providing information on the country and the methods of entry, but also support in approaching and using of Chinese marketplaces and search for local counterparts for the marketing of "made in Emilia-Romagna" products.

Landi is the number one of Landi Renzo, the Cavriago-based technology company, specialized in the production of systems for engines with natural gas or LPG fuel, 191 million in sales in 2019, 80% of which abroad, with a strong presence in Asia, China and India in particular.

The first activity proposed is a "Country day" dedicated to China and carried out in one-to-one meetings with experts from the Asian market during which participants will have the opportunity to learn more about the activities proposed by the project and the business opportunities that the Chinese market presents.

The path will continue with a focus on digital thanks to a one-to-one personalized training and assistance activity (lasting 20 hours) with experts from the Chinese digital ecosystem to encourage the entry of Emilia-Romagna companies on the marketplaces, to regardless of the product presented.

The activity - thanks to the one-to-one assistance - is characterized by the high degree of customization offered to the participating companies. The last project step is a partner search, to help interested companies find counterparts in China by carrying out conference calls with the most promising contacts (B2B Telematics).

All the project activities are free and open only to companies based in th Emilia Romagna Region, which have time until 29 May to join. Although it is an organic path of support to enter the Chinese market, companies can join all or only one of their activities, according to their needs.

In case of adhesions exceeding the number of available places, priority will be given to the companies that will adhere to all the actions and the chronological order of arrival of the adhesions.

(Source: Class Editori)

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Keyword: Emilia-Romagna Region

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