In the opinion of the Bitkom industry association, the coronavirus crisis should also prompt decisive digitalization by public authorities and companies. This also affects personnel recruitment, said Adél Holdampf-Wendel, head of the Labor Law and Labor 4.0 division at the Berlin-based digital association. "Digital technologies offer employers decisive advantages." For example, young people can be better reached and application processes can be made more efficient, she said.
"Before corona times, classical application procedures were the norm," said Holdampf-Wendel. This is also shown by a representative Bitkom study for the overall economy from the end of 2019, she said. 83 percent of companies in all industries rely on the conventional postal applications when looking for highly sought-after IT specialists - however, 97 percent also allow e-mail applications.
"Innovative digital formats, however, are still a niche area," continued Holdampf-Wendel. Just 1 percent of the companies were using application apps when the study was carried out. "That is changing now." Employers now urgently need to use digital technologies to attract personnel, she added. "The coronavirus crisis has triggered a sustainable digitalization push for employers."
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