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Class Editori News

Shanghai, the Italian Design Icons success that looks to the City of the future

November 19, 2019


Abstract : The 4th edition of Italian Design Icons 2019 (IDI) ended yesterday in Shanghai, inaugurated on November 15th at the ideaPod the Bund, dedicated to the "Innovative design, the city of the future".

MILAN, Nov. 18 (Class Editori) – The 4th edition of Italian Design Icons 2019 (IDI) ended yesterday in Shanghai, inaugurated on November 15th at the ideaPod the Bund, dedicated to the "Innovative design, the city of the future". IDI has not only attracted numerous Italian design brands and innovative companies in the industrial and technological sectors participating at the exhibition, but has also attracted qualified speakers, the attention of a larger audience than previous editions, as well as art and design enthusiasts as well as many university students.

At this year's edition of Italian Design Icons, born from an idea of DP Group and organized by Eastant Communication & Events Co., curated by Carlo D'Andrea, 14 of the most well-known Italian brands on the Chinese territory participated, Ansaldo Breda, Ariston, Casappa, Comau Robotics, Costa Cruises Asia, Ducati, FAAM, Fincantieri, IGuzzini, Itema, Maserati, Pirelli, Poltrona Frau and Targetti, each with a stand that emphasized the characteristics and excellence of its products.  

It was enough to take a look at the gallery to imagine how the "city of the future" will be the central topic of the initiative, born with the objective of promoting the Chinese public, the industrial design and the Italian mechanical brands. During the 3-day exhibition all the speakers shared their ideas and presentations on innovation with the public for a better society and new methods of industrial design. 

The edition of this year also had the support of the Consulate General of Italy in Shanghai, the Italian University LUISS Guido Carli of Rome, the Chinese University Shanghai Jiaotong University School of Design, the China - Italy Chamber of Commerce (CCIC ) and of the Fondazione Cina Italia (FIC) with significant media partners, Baidu, Milano Finanza, Class Editori, We and China; while the support partners were ideaPod the Bund, New Sky, Sun events and exhibitions, Vudafieri and Saverino Partners; F&B: Mamma Mia, SinoDrink, Aperol and Pinto.

Among the thousands of visitors to this edition there was Ivan Scalfarotto, Undersecretary of the Ministry of Foreign Affairs Romano Prodi, former President of the Commission of the European Union and former President of the Council. Comau received the award for "The Best Trending Brand of Italian Design Icons 2019" and Giancarlo Tintori, founder and art director of the architecture and design firm ID&AA, based in Milan, was awarded the Most Influential Speaker of Italian Design Icons 2019.

(Source:Class Editori)

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Keyword: Italian-Design

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