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Class Editori News

Ferragamo and Bruni focus on Jing'An, the Manhattan of the East

September 04, 2019


Abstract : The Salvatore Ferragamo Museum and the Pasquale Bruni brand yesterday signed two agreements with Jing'an district of Shanghai at Palazzo Marino, on the occasion of the 40th anniversary of the friendship between Milan and Shanghai.

MILAN, Sept. 3 (Class Editori) -- Italian fashion industry draws up a new list of goals for China. Yesterday, the first tranche of celebratory activities began at Palazzo Marino during the "Investment & business in Shanghai" meeting, organized for the 40th year of twinning between Milan and the Chinese metropolis.

The forum, created thanks to the efforts of the Italy-China Fashion and Creativity Committee, the patronage of Cnmi-National Chamber of Italian Fashion, and the support of the media partner Class Editori and the Italy China Foundation, Montenapoleone district and Assolombarda, has put under spotlight the potential of the Jing'An district, defined as the Manhattan of the East with 6,000 foreign companies that are worth 55% of its turnover.

First of all, two fashion agreements were signed with the Salvatore Ferragamo Museum and the Pasquale Bruni jewelery brand, as well as one on food with the Alma Italian international cooking school.

"The agreement with Ferragamo fashion house aims to bring one or more exhibitions to Shanghai in 2020 to spread Italian culture. The liaison with Pasquale Bruni, which will begin expansion in China thanks to a local partner with the opening of a shop on the street or mall and other Chinese locations, including one in Beijing," Stefano Mologni, president of the Italy-China fashion and creativity committee told MFF.

"These are pilot agreements. We will increasingly focus on retail linked to fashion, food and design, with the aim of helping Italian players to invest in the territory," Mologni added.

The district governor, Yu Yong, then underlined the area's development and innovation plans. "We want to increase the 2,000 brands included in the first tier, support them with technological platforms, develop the store network covering the Plaza 66, the Westgate mall and West Nanjing road, which are the backbone for the high-end segment. The project focuses on internationalization and high product quality, as well as green growth, through redevelopments that have enabled companies to enter our environment."

"Milan and Shanghai are two economic cities linked by a long-standing friendship, which has been strengthened since Expo 2015. The districts of Montenapoleone and Jing'An represent the best of luxury and commerce and are ready to intensify the business," concluded Cristina Tajani, Councilor for Labor Policies, Productive Activities, Commerce and Human Resources of the Municipality of Milan.

(Source: Class Editori)

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Keyword: fashion industry cooperation

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