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Haikou Jiangdong New Area
InfoQuest

Thailand encourages snack makers to explore growing Chinese market

July 29, 2019


Abstract : Head of the Department of International Trade Promotion (DITP) said that China's leisure snack market sees a trend of sustainable growth.

InfoQuest, (July 29, 2019) -- Ms. Suppara Seakacharn, the consul at the Department of International Trade Promotion (DITP) office in Guangzhou, China, said that China's leisure snack market sees a trend of sustainable growth. Chinese consumers spend 2 trillion yuan on various snacks every year. As the online sales volume increases, the purchasing volume of snacks also increases. The online sales of snacks account for 30 percent of the online sales of food.

Leisure snacks that are well-received in China have exquisite packages and good brand images. Most of them are sugar-free snacks made of natural grains and are good for health. In China, consumers of leisure snacks mainly are young people aged 20-30. They start to pay attention to their health and carry vacuum cups containing water with Chinese wolfberries with them. Besides, the sales of dried vegetables and fruits and nuts are relatively high.

Related statistical data prove that China's leisure snack market annually expands. The market size in 2006 was 424.036 billion yuan and increased by 422.51 percent to 2215.640 billion yuan in 2016. It is estimated that the market size will increase to 3 trillion yuan by 2020. Three types of leisure snacks with highest output value include vegetable and fruit products, meat products and by-products and instant food. They respectively account for 26.5 percent, 21.22 percent and 18.01 percent of the total output value.

"According to the above statistical data, China's leisure snack market is with great potential. Thai companies should export their quality leisure snacks to China. They should focus on making healthy snacks and attracting young consumers. Some Thai leisure snacks, including banana chips, crispy seaweed and dried shredded squid with multiple favors, are sold in China at present," Ms. Suppara said.

Ms. Ketsuree Vijaranakorn, director of DITP’s office in Qingdao, China, said that popular leisure snacks in different regions are not the same. Jerky and milk tablets are popular in Inner Mongolia Autonomous Region; dessert, puffed rice cakes and fish products in Fujian and Guangdong; spicy snacks in Hunan and Hubei; fruit products in Xinjiang Uygur Autonomous Region. Thai companies should consider the needs of local consumers and types of popular leisure snacks to enhance the success rate of exporting Thai products to China when they make plans for entering markets in Chinese provinces.

Source: InfoQuest, by Phana/ Nisarat / Rachada, translated by Xinhua Silk Road

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