BEIJING, May 30 (Xinhua) -- Chinese upstart smartphone brand Redmi is looking forward to building a sound ecosystem of products after its recent brand independence from tech giant Xiaomi.
The brand rolled out its first-ever flagship phones Tuesday. Starting at 1,999 yuan (about 289.4 U.S. dollars) and 2,499 yuan respectively, the Redmi K20 and Redmi K20 Pro complemented the brand's product mix with more high-end choices.
The launch marked an important step of transformation for Redmi since its independence from the Xiaomi brand in January, said Lu Weibing, general manager of Redmi brand and Xiaomi vice president.
Redmi, a smartphone series first rolled out in mid-2013, was known for its quality products at inexpensive prices usually set below 1,000 yuan. Focusing on the e-commerce market and seeking high price-performance ratios, it now operates independently with its peer and rival brand Xiaomi, which will concentrate on mid-to-high-end phones.
The Redmi Note 7 series, the first product of the new brand, has shipped over 10 million devices worldwide since it was first launched in January.
Tuesday also saw the roll-out of the RedmiBook 14, the brand's first notebook product, further underscoring Redmi's plan to offer a full range of consumer electronics products just as Xiaomi did.
Lu said Redmi will roll out more mobile devices and develop products to cater to demands at office and home.
Redmi is committed to being a global brand and aims to serve about 70 percent of the world's total population, said Lu.
While consolidating its leading position in the Indian market, Redmi will seek to gain bigger market share in Europe, as well as Africa and Latin America this year, according to Lu.
A single purchase
