Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
InfoQuest

MOC adjusts "OTOP SELECT" strategy and offered more online promotion channels for products

May 20, 2019


Abstract : Director general of DBD of MOC said thatPrime Minister Prayut Chan-o-cha ordered that efforts should be made to identify new development policy for OTOP products, so as to create more value added and enhance the visibility of Thai products among home and abroad consumers.

InfoQuest, (May 17, 2019) -- Mr. Wuti Kraiweeraphan, director general of the Department of Business Development (DBD) of the Ministry of Commerce (MOC), said that Prime Minister Prayut Chan-o-cha ordered that efforts should be made to identify new development policy for OTOP products, so as to create more value added and enhance the visibility of Thai products among home and abroad consumers. Manufacturers of OTOP products are those who offer jobs to residents, promote income distribution at both local and national level, and protect traditional Thai culture. That is why DBD released such measures for OTOP products.

Every two years, DBD would choose OTOP manufacturers of three to five stars as "OTOP SELECT". In 2016, 1,253 manufacturers were selected, including 4 categories: 513 in food and beverage industry; 369 in clothing and accessories industry; 293 in decoration and souvenir industry; and 78 in non-edible herb industry. In May 2019, DBD would recruit OTOP manufacturers of three to five stars as "OTOP SELECT" of 2019.

In previous promotion of "OTOP SELECT" products, it was found that, the slow business growth was due to the unavailability of marketing channels to domestic and foreign consumers, and the shortage of creative products with more value added, noted the director general. Therefore, in 2019, DBD formulated systematic objectives in promoting "OTOP SELECT" products: first, developing marketing and display channels, and securing more online marketing channels, to make products received by consumers wherever they might be.

Second, improving product quality and production standards to promote sales, and hosting event marketing and promoting products directly to consumers. Four such promotion events will be held, including: the first event on floor 1 at the exhibition zone of Central Plaza in Surat Thani on July 12-14, 2019; the second event on floor 1 at the exhibition zone of Central Plaza in Udon Thani on July 19-21; the third event on floor 1 at the exhibition zone of Central Plaza in Phitsanulok on August 23-25; and the fourth event on Floor B at the exhibition zone of Central Plaza Grand Rama in Bangkok from August 30 to September 1.

Social marketing is an effective way of selling featuring extensive access to target groups and lower marketing costs. Therefore, DFT seeks publicity and promotion by combining promotion events and social marketing.

Source: InfoQuest, translated by Xinhua Silk Road

Notice: No person, organization and/or company shall disseminate or broadcast the above article on Xinhua Silk Road website without prior permission by Xinhua Silk Road.

Scan the QR code and push it to your mobile phone

Keyword: thailand infoquest

Reading:

Asian food festival opens in Chengdu

China border province saw solid trade with ASEAN countries in first 4 months

Thai Ministry of Commerce mulls over management measures and development plans for cassava in 2019/2020

Alipay speeds up going-global, boosting B&R connectivity for digital finance

Xinhua Headlines: Chinese brands quicken pace to go global

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial