Monnalisa aims at Asian consumers with the opening of a new shop in Guam

May 07, 2019

Abstract : Monnalisa makes its entrance in Guam. The high-end junior fashion brand based in Arezzo is further expanding its retail market.

MILAN, May 2 (Class Editori) - Monnalisa makes its entrance in Guam. The high-end junior fashion brand based in Arezzo is further expanding its retail market. The company founded by Pietro Iacomoni is now focusing on Micronesia, where a 110 square meter store has opened in The Plaza Shopping Center, annexed to the renowned Outrigger Guam Resort. The shopping area is paved with floral bouquets tiles, walls covered in pink fabric and cream-colored lacquered furniture.

The Pacific island of Guam operates in a duty free regime, therefore is a luxury shopping destination for customers from Asia, in particular from Japan, the Republic of Korea and China, the group underlines. "This opening, in a corner of the world which is very distant and yet geographically strategic, adds an important component to the map of direct stores already launched in the USA, ranging from New York to Los Angeles, including Miami and Philadelphia," commented the Retail Manager of Monnalisa Francesco Furlan.

Listed on the AIM market since 12 July 2018, Monnalisa today is present in over 60 countries, with direct flagship stores inside the main department stores and in over 750 multi-brand stores. In 2018, the company reported revenues of 51.1 million euros, up 7% at current exchange rates (+9% at constant exchange rates), of which almost 70% was reached abroad.

The adjusted EBITDA attained 7.3 million euro, in line with 2017. The net profit stood at 1.3 million. In 2018 the company invested 7.6 million euros for the opening of 14 direct outlets in the United States, China, China's Hong Kong, Russia, Brazil, the United Kingdom and Italy. A total of 7.6 million euros was invested.

According to CEO Christian Simoni, "the goal for 2019 is to address the complexities of the market and the great retail development in an even more structured way. Integration between online and offline retail and multi-channeling are a priority for us. In order to strengthen and enhance integration, we have appointed two higly-experienced people to represent the main areas of direct-to-consumer, retail and digital."

(Source:Class Editori)

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