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  • World's largest NBA flagship store opens in China

    The National Basketball Association (NBA) announced that the world largest flagship store opened in China's south city of Guangzhou.

    November11,2020


  • Feature: NBA All-Stars share joy of Chinese Spring Festival

    Wearing traditional silk Chinese robes, rolling out Chinese dumplings, and practicing the ancient art of calligraphy, two NBA players jumped head first into their first Chinese New Year's Eve, celebrating the Year of the Dog in Los Angeles on Thursday.

    February17,2018


  • NBA China and eHi announce new multiyear marketing partnership

    NBA China and eHi Car Rental, one of the leading car rental services providers in China and an affiliate of eHi Car Services, announced a multiyear marketing partnership that will make eHi the Official Car Rental Services Partner of the NBA in China.

    December13,2016


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