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Mattel starts publishing venture
Mattel Inc has announced a partnership with Chinese game developer NetEase Inc to establish a new publishing and development venture, as the traditional toy brand seeks its transformation in the booming mobile gaming industry.
February01,2018
Toy giant Mattel seeks major opportunities in the mainland
On Tuesday, the California company Mattel announced a strategic partnership with Alibaba Group Holdings Ltd to develop products for Chinese e-commerce site Tmall.com.
February17,2017
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