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Emotional demand propels Labubu's worldwide success
Labubu, the iconic IP of Pop Mart, continues to win fans across Europe, the United States and Southeast Asia. Its recent popularity on global platforms highlights that emotional value has emerged as the core driver of consumer spending.
July02,2025
Labubu and beyond -- Decoding the rise of China's "IP economy"
As a buzzword in China, the IP economy refers to the process of converting intangible cultural assets -- such as stories, characters and brands -- into a variety of products and services.
July01,2025
Beyond blind boxes: What's behind Labubu's global craze?
At the center of this global craze is a small, sharp-eared figure with jagged teeth and an ambiguous expression -- Labubu, a curious creation from China that is capturing the imagination of global youth.
June18,2025
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