Global toy giant the LEGO Group said it would continue to invest in branding and innovation in the Chinese market to meet the diversified consumer demands amid an evolving retail landscape.

December10,2024

At the Consumer Goods Hall of the ongoing 7th China International Import Expo (CIIE), the LEGO Group is using over 300,000 building blocks to demonstrate its seven-year commitment to this important global cooperation platform.

November07,2024

As the Chinese Lunar New Year, or the Spring Festival, approaches, numerous international brands have tapped into Chinese zodiac culture and unveiled Year of the Dragon limited edition products to embrace the Chinese market.

February04,2024

Global toy giant LEGO is seeking to unlock the huge child play potential in the Chinese market with its sixth presence at the upcoming China International Import Expo (CIIE).

October16,2023

The world's leading toy brand LEGO Group announced recently that it will open another LEGO brand flagship store in the municipality of Chongqing in southwest China.

May07,2022

Construction of the Legoland Shanghai Resort kicked off Wednesday and the resort is expected to open in 2024, according to local authorities.

November18,2021

Perhaps few people have heard of the city of Billund in the west of Denmark, but the LEGO bricks, which were born in this small town, have already become popular all over the world.

November02,2021

Global toy giant LEGO Group Friday night launched its first theme inspired by a renowned Chinese legend in Shanghai.

May18,2020

Global toy giant LEGO Group and Chinese tech firm Tencent announced Wednesday that they have renewed their memorandum of understanding to further strengthen and expand their strategic partnership in digital play experiences for Chinese children.

January15,2020