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Feature: Decathlon growing with China's sports market over decades
In 2003, a French sports retailer launched its first store in Asia in Shanghai, China. This "sports supermarket" model was quite "unconventional" among international sports brands venturing into the Chinese market.
April24,2024
China home to most Decathlon stores outside France
French sporting goods retailer Decathlon has 214 stores in China, more than any country except France, the company said.
February20,2017
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