Abstract : Mattel Inc, one of the world's largest toymakers, has announced a partnership with Chinese game developer NetEase Inc to establish a new publishing and development venture.
BEIJING-- Mattel Inc, one of the world's largest toymakers, has announced a partnership with Chinese game developer NetEase Inc to establish a new publishing and development venture, as the traditional toy brand seeks its transformation in the booming mobile gaming industry.
(For full version of the article, please subscribe to the Belt & Road Weekly)
You have no permission, please apply to open itYou have no permission, please apply to open it.
A single purchase
This is paid content
Click below to buy
Buy a single article, unlock more content
Scan the QR code and push it to your mobile phone
You've accessed an article available only to subscribers