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Go-global branding under B&R requires quality, culture understanding and more

December 01, 2017

Abstract : The China-proposed Belt and RoadInitiative provides a new path for Chinese brands to go global and Chinese companiesshould wheel both on quality and culture in a bid to achieve solid andsustainable stand on global stage

GUANGZHOU -- The China-proposed Belt and RoadInitiative provides a new path for Chinese brands to go global and Chinese companiesshould wheel both on quality and culture in a bid to achieve solid andsustainable stand on global stage, according to experts attending “The 21stCentury Maritime Silk Road” Forum on International Communication and Chinese(Guangdong) Companies Going Global

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