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Chinese firms look to World Cup to boost brands

October 19, 2017

Abstract : Although the Chinese men's national football team failed to qualify the 2018 FIFA World Cup inRussia, Chinese firms have set their eyes on the global sporting event to boost sales.

GUANGZHOU-- Although the Chinese men's national football team failed to qualify the 2018 FIFA World Cup inRussia, Chinese firms have set their eyes on the global sporting event to boost sales.

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