HO CHI MINH CITY, May 22 (Xinhua) -- Some 23 million people among Vietnam's total population of 95 million shop online frequently, marketing research firm Nielsen Vietnam said here Monday.
Three groups of goods bought online the most in Vietnam are fashion, healthcare, and electrical and electronic products. Most of online payments are conducted via computers.
Rates of online payments via mobile phones, called mobile banking, currently stand at around 13 percent in Ho Chi Minh City and Hanoi capital. Some 16 percent of Vietnamese people surveyed said they will use mobile banking services in the coming time, said the Ho Chi Minh City-based firm.
Electronic commerce in Vietnam has been growing at an average 22 percent a year, according to the Vietnam E-commerce Association. Over 40 percent of Vietnamese enterprises enjoy higher sale revenues thanks to e-commerce, said the association.
A single purchase
