MILAN, Nov. 12 (Xinhua Silk Road) -- Chinese motorcycle brands are poised to further expand their presence in the European market, leveraging manufacturing efficiency, cost competitiveness and growing investment in research and development, Zhang Xue, founder of Chinese motorcycle brand ZXMOTO, said in an interview with Xinhua.
Zhang made the remarks during the 83rd International Two-Wheeler Exhibition (EICMA 2026) in Milan, Italy, saying that China's manufacturing cost advantage is recognized worldwide. "We also have an efficiency advantage that is difficult for companies from Europe, Japan or the United States to match," he said.
He noted that several Chinese motorcycle brands, including CFMOTO, Zontes and Voge, have significantly increased their investment in research and development and motorsports in recent years, achieving visible progress in Europe.
In some local markets, Chinese brands have even begun to surpass Japanese competitors in market share, he said, describing this as a positive signal for the industry's development.
Despite their rapid progress, Zhang noted that Chinese motorcycle makers still need time to build brand recognition and consumer trust in Europe.
"Building a brand takes time and requires sustained investment. We need to win over the market through product quality, motorsports and after-sales services," he said.
At EICMA 2026, ZXMOTO unveiled several new models targeting the European market. According to the company, its 500RR model has obtained EU Whole Vehicle Type Approval (WVTA) and has already been delivered to distributors in Spain, France, the UK and Poland. The company plans to introduce nine models to the European market by the end of 2027. (Contributed by Gao Jingyan)
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