The photo shows the site of the Famous Consumer Brands Achievement Fair held in Baoji, northwest China's Shaanxi Province, Nov. 4, 2026.
The Famous Consumer Brands Achievement Fair was held in Baoji City, northwest China's Shaanxi Province on Wednesday.
More than 160 people attended the event with participants discussing paths for the deep integration of advanced manufacturing and modern services, and exploring ways to cultivate competitive specialty industries and build high-quality consumer brands in regions participating in Belt and Road cooperation.
In recent years, China has deeply implemented the strategy of increasing variety, improving quality and creating brands in the consumer goods industry, worked to build a strong lineup of famous Chinese consumer brands, and promoted the intelligent, green and integrated development of the industry.
Since the beginning of this year, the Ministry of Industry and Information Technology (MIIT) has released the 15th Five-Year development plans (from 2026 to 2030) for the light and textile industry and the pharmaceutical industry, launched a new round of solicitation for famous Chinese consumer brands, and pushed manufacturing to move faster toward the medium-high end of the global value chain, according to Sun Xing, deputy director of the Industrial Culture Development Center of MIIT.
Shaanxi has focused on five key industrial chains, namely, pharmaceuticals and medical equipment, selenium-enriched products, dairy products, baijiu, and textiles and garments, to continuously improve its policy system, strengthen brand cultivation, digital empowerment and market expansion, and make its consumer goods industry increasingly resilient, said Xiang Hongru, an official of the Industry and Information Technology Department of Shaanxi Province.
As a place where the event is held, Baoji City has focused on key areas including food, textiles and pharmaceuticals and adhered to the guidance of intelligent, green and integrated development, achieving remarkable results in the consumer goods industry.
It is learned that Baoji now has an annual processing capacity of 100,000 tonnes of base liquor, 170,000 tonnes of dairy products, 1.78 million kiloliters of beer and beverages, and 3.25 million pieces of garments. In 2025, the total output value of consumer goods industries above designated size in Baoji reached 45.8 billion yuan.
At the fair, a group of famous consumer brands were presented. Zhang Zheng, chairman of Shaanxi Xifeng Liquor Co., Ltd., said that in recent years, Xifeng Liquor has broken through the boundaries of traditional manufacturing, and promoted the deep integration of baijiu brewing with brand communication, cultural tourism experiences, commerce and trade and other modern services. Xifeng Liquor has completed trademark registration in 20 countries and regions, with products sold to more than 30 countries and regions across five continents.
During the event, the "Shaanxi Treasures" brand elevation communication project was officially launched. An AI-empowered consumer goods industry innovation center in Shaanxi was unveiled, and a session showcasing high-quality Belt and Road cooperation in famous consumer brands was held.
The fair was hosted by China Economic Information Service (CEIS) with support from the Industry and Information Technology Department of Shaanxi Province. (Edited by Hu Pingchao with Xinhua Silk Road, hupingchao@xinhua.org)
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