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Event

More than just games: finding passion at ChinaJoy 2026

August 19, 2026


Abstract : Recently hosted at the Shanghai New International Expo Center, the China Digital Entertainment Expo and Conference, commonly known as ChinaJoy, returned with the theme "Level Up with AI." Spanning over 140,000 square meters, the event featured more than 500 game studios showcasing over 1,000 titles. It drew a remarkably diverse crowd, ranging from teenagers celebrating post-exam freedom to dedicated fans who traveled thousands of miles to attend.

Recently hosted at the Shanghai New International Expo Center, the China Digital Entertainment Expo and Conference, commonly known as ChinaJoy, returned with the theme "Level Up with AI". Spanning over 140,000 square meters, the event featured more than 500 game studios showcasing over 1,000 titles. It drew a remarkably diverse crowd, ranging from teenagers celebrating post-exam freedom to dedicated fans who traveled thousands of miles to attend. International participation was also a major highlight, with developers from Russia and tourists from the U.S. engaging enthusiastically with the local community. Reflecting the rapid growth of China's gaming industry, which now boasts 684 million users, the expo also highlighted the rising global appeal of homegrown hits like "Black Myth: Wukong". Ultimately, the event embodied a shared emotional connection -- a vibrant space where reality and fandom merge, and where courage, joy, and mutual appreciation unite attendees from all walks of life.

Produced by China Economic Information Service Shanghai Headquarters

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Keyword: game ChinaJoy

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