China's film industry is undergoing one of its most significant transformations in years. More cinema screens and cheaper tickets are no longer enough to lure audiences back. As streaming platforms reshape viewing habits and moviegoers become increasingly selective, the question facing every theatrical release has become simple: Is this worth leaving home for? For Daniel Manwaring, CEO of IMAX China, the answer lies not in making more films, but in creating event films.
Produced by China Economic Information Service Shanghai Headquarters
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