A visitor plays an electric guitar at the booth of Enya Music during the 2026 National Association of Music Merchants Show at the Anaheim Convention Center in Southern California, the United States, Jan. 22, 2026. (Photo by Zeng Hui/Xinhua)
by Xinhua writers Tan Jingjing, Gao Shan
LOS ANGELES, Jan. 24 (Xinhua) -- Chinese music brands emerged as a highlight at one of North America's most influential music industry trade shows held this week in Southern California, showcasing innovation, craftsmanship and growing global competitiveness.
The 2026 National Association of Music Merchants (NAMM) Show, one of the world's largest annual exhibitions for music products and technologies, is being held through Saturday at the Anaheim Convention Center in Southern California, bringing together manufacturers, dealers, musicians and educators from around the world.
Chinese companies showcased a wide range of products, from acoustic and electric guitars, digital pianos and electronic drums to traditional Chinese instruments such as Guzheng, Pipa and Erhu, highlighting both technological advancement and cultural heritage.
The Shanghai No. 1 National Musical Instruments Factory, one of China's leading traditional instrument manufacturers, drew strong interest from international visitors.
A visitor plays a piano at the booth of Pearl River Piano during the 2026 National Association of Music Merchants Show at the Anaheim Convention Center in Southern California, the United States, Jan. 22, 2026. (Photo by Zeng Hui/Xinhua)
Brandon Wallace, a music teacher with the Center for World Music in San Diego, said traditional Chinese instruments could play an important role in music education.
"These instruments offer students a completely different musical language," Wallace told Xinhua after trying a Chinese Pipa at the show. "They open the door for kids to explore music from other cultures in a very hands-on way."
Innovation in modern instruments also stood out. Chinese music technology brands presented lightweight electric guitars, smart instruments and portable digital solutions aimed at both professionals and beginners.
Pearl River Piano, one of the world's largest piano manufacturers, displayed a range of acoustic and digital pianos, while Enya Music presented its latest carbon fiber guitars, ukuleles and smart guitar solutions.
American blues guitarist and singer Christone "Kingfish" Ingram said an electric guitar he tried at Enya Music's booth was versatile and suitable for both studio and live performances.
Wu Jingyun, project manager with CIEC Exhibition Co., Ltd., the exclusive organizer of the Chinese exhibition at the NAMM Show, said the organizers have shown strong support for Chinese exhibitors. This year, several leading Chinese music companies were allocated prime booth locations near main entrances and major aisles.
She added that NAMM particularly welcomes Chinese companies with independent brands and proprietary technologies, and sees Chinese firms as being among industry leaders in innovation, including the digital upgrading of musical instruments.
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