YINCHUAN, April 27 (Xinhua) -- Based at Ningxia University in Yinchuan, a team is actively designing and making cultural and creative products.
The team is composed of students and faculty from various age groups including professors with years of experience in artifact research, postdoctoral researchers in the field of historical and archaeological studies, and young professionals from art and design majors.
They integrate research outcomes from fields such as culture, artifacts, and archaeology with the creative industry, sparking innovative ideas through the intersection of history and modernity.
Members of a team which designs and makes cultural and creative products work at Ningxia University in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Yang Zhisen)
Members of a team which designs and makes cultural and creative products study an exhibit at Xixia Imperial Tombs Museum in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Wang Peng)
Members of a team which designs and makes cultural and creative products study the exhibits at Xixia Imperial Tombs Museum in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Wang Peng)
Yang Liuyu, a member of a team which designs and makes cultural and creative products, studies the exhibits at Xixia Imperial Tombs Museum in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Wang Peng)
Yang Liuyu, a member of a team which designs and makes cultural and creative products, study the exhibits at Xixia Imperial Tombs Museum in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Wang Peng)
Members of a team which designs and makes cultural and creative products work together at Ningxia University in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Yang Zhisen)
Since its establishment in 2017, the team has developed over 400 cultural and creative products of more than 30 series based on tourist attractions and cultural heritage institutions in northwest China's Ningxia, Gansu, and Shaanxi.
They have also secured more than 100 design patents, contributing to the transformation and upgrading of the cultural tourism industry in Ningxia and its neighboring regions.
A member of a team which designs and makes cultural and creative products works at Ningxia University in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Yang Zhisen)
Miao Yanan (L) and Zhang Zhe, members of a team which designs and makes cultural and creative products, exchange ideas at Ningxia University in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Yang Zhisen)
Jing Lijun (1st L) and Miao Yanan (2nd R), members of a team which designs and makes cultural and creative products, learn about the sales of the team's products from staff members at Xixia Imperial Tombs Museum in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Wang Peng)
Members of a team which designs and makes cultural and creative products exchange ideas with Yu Guangjian (2nd L), deputy dean of the School of Ethnic and Historical Studies at Ningxia University in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Yang Zhisen)
Products made by a team which designs and makes cultural and creative products are pictured at Ningxia University in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Yang Zhisen)
Products made by a team which designs and makes cultural and creative products are pictured at Ningxia University in Yinchuan, northwest China's Ningxia Hui Autonomous Region, April 23, 2025. (Xinhua/Wang Peng)
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