Photo taken on June 2, 2022 shows the scenery of Huangshan Mountain. (Photo by Wang Xinping/Xinhua)
BEIJING, May 23 (Xinhua) -- Huangshan Tourism Development Co., Ltd. (Huangshan Tourism, 600054.SH), a leading tourism enterprise in China, has organized various activities to promote the tourism resources in Huangshan City of east China's Anhui Province at the Asian cultural festival in New York, with wide attention aroused, reported China Securities Journal.
Aimed to showcase the cultural traditions of Asia Pacific Americans, the Asian cultural festival in New York includes a series of activities which will run through the end of May.
On May 11, Huangshan Tourism opened a cultural photo exhibition in New York State with the theme of "Creative Huangshan, the Beautiful Huizhou". The company selected 30 exquisite pictures to display major scenic spots of Huangshan City, Huizhou folk customs, Huizhou intangible cultural heritage performance, Huizhou specialties, etc., providing foreign visitors with a direct understanding of Huangshan's magnificent natural landscape and rich cultural heritages.
During the Asian culture and arts family day event held on May 13, Huangshan Tourism set up a booth to introduce the scenic spots, culture and features of Huangshan to the local people and tourists, which attracted the attention of many visitors. It also gave free cultural and creative gifts to the on-site public.
On May 19, a promotional video titled "Creative Huangshan, the Beautiful Huizhou" was shown on the ABC screen in Times Square in New York for 20 hours, attracting many tourists to stop and watch. This is one of the important promotional activities for Huangshan Tourism during the Asian cultural festival in New York.
On May 24, Huangshan intangible cultural heritage pictures and artworks will be displayed at the "Asian culture and food festival guest welcoming event". The Sino-American Friendship Association will also represent Huangshan to promote its cultural and tourism resources at a seminar.
The promotion at the Asian cultural festival in New York is the third large-scale overseas promotion activity of Huangshan Tourism this year after the promotion in London and Berlin.
(Edited by Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com)
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