An e-commerce livestreaming anchor is introducing products to viewers at the first China International Consumer Products Expo in Haikou, capital of south China's Hainan Province, May 8, 2021. (Xinhua/Xu Ruiqing)
BEIJING, Nov. 24 (Xinhua) -- A recent report released by the Academy of China Council for the Promotion of International Trade indicates that the number of e-commerce livestreaming users in China has reached 469 million by June this year, accounting for 44.6 percent of China's internet users, reported by the People's Daily overseas edition.
From May 2021 to April 2022, more than 9 million livestream sessions were held monthly on Douyin, the Chinese version of TikTok, with over 10 billion items sold and the total transaction volume increasing by 2.2 times year on year. By March this year, Taobao livestreaming had witnessed over 50 billion accumulated views, according to the report.
Focusing on the development trend of China's e-commerce in 2022, the report says that digital technology has become a new driving force for consumption upgrading, in the sense that it promotes the emergence of new forms and models of consumption, while reinforcing the evolvement of consumption structure through empowering industrial production.
E-commerce is playing an important role in China's economic recovery, according to the report. In addition to boosting consumption and supporting basic supplies, e-commerce has also contributed to promoting the transformation of the service industry through innovation of consumption scenarios, as well as serving as a key means to stabilize foreign trade, says the report.
(Edited by Yu Huichen with Xinhua Silk Road, yuhuichen@xinhua.org)
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