MILAN, Nov 1 (Class Editori) — Kartell strengthens its presence in China. The Italian company continues its expansion in the People’s Republic of China by opening a store inside The Peninsula Arcade of Beijing, one of the most fashionable spaces for luxury shopping located along one of the capital’s most famous avenues, Wangfujing street.
The store, made in collaborations with Domus Tiandi, is designed to offer an immersive experience in the world and lifestyle of the Italian design brand. In the front part, the black-and-white-themed store sees a set-up reminiscent of a contemporary art gallery, where artistic images from the kARTell editorial project serve as a backdrop for the brand's most recognizable objects, presented on special podiums, which are depicted in the author's shots.
The Kartell space represents the emblem of the entire collection, showing the concept of the products and their declinations to offer a unique shopping experience. The environment is divided into different spaces that represent the different furniture solutions showing the rich catalog of Kartell proposals, which includes the constant research of technology and materials, giving each product a unique added value.
(Source:Class Editori)
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