MILAN, March 16 (Class Editori) — Sigep China 2023 will be the first event in which Italian Exhibition Group (IEG), the fairs in Rimini and Vicenza, unites forces with Germany's Koelnmesse.
Sigep — the IEG event held every year at the Rimini Expo Centre and representing the excellence of Made in Italy in terms of ice cream, pastry, bakery, chocolate and coffee sectors — will expand both to worldwide locations, where editions of Koelnmesse's food fairs are scheduled, and to new potentially profitable markets for both IEG and Koelnmesse.
Corrado Peraboni, the CEO of IEG, and Gerald Böse, the CEO of Koelnmesse GmbH, have signed the Letter of Intent (LOI) to define the operation of the first event resulting from the agreement between the two fairs, meaning the one that will baptize Sigep China, the international fair in southern China dedicated to ice cream, pastry, bakery, coffee scheduled from April 19-21, 2023 at the Shenzhen World Exhibition & Convention Center. It will be positioned with Anufood China — powered by Anuga, Koelnmesse's leading food event in southern China.
"With this agreement, Sigep, which is one of our leading events, will strengthen its mission as standard-bearer of Made in Italy food in the world, starting, together with Koelnmesse, from China, which is the first market outlet in the world for Italian exports. Made in Italy, which according to Istat almost reached a turnover of 500 billion euros at the end of August 2021, has recorded a double-digit increase in Beijing, equal to almost 20%," Peraboni pointed out.
"A few weeks after signing the global strategic partnership with IEG, we are incredibly pleased to further expand our cooperation in China with Sigep. This allows us to offer our Chinese customers a wide range of services on site and to intensify our cooperation with them, even in times of Covid-19-related restrictions concerning the entry into Europe," Böse explained.
"From China we are receiving signals of interest about the consumption of artisanal ice cream, also on the segment of Italian ice cream parlour chains that, according to Sistema Gelato, despite the pandemic, in 2021 registered a growth of points of sale —directly managed and/or affiliated — of 20%. We will therefore arrive at the World Exhibition & Convention Center of Shenzhen with excellent prospects," Francesco Santa, IEG International Business Development Director, stated.
Sistema Gelato analysed the openings/closings of the points of sale of the main 50 Italian ice cream parlour chains and in 2021 the active ones detected in China were 60, 10 more than a year earlier, despite the fact that the country is among the markets with the lowest consumption of ice cream in the world.
(Source:Class Editori)
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