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The Problems and Countermeasures of China's Live Broadcast E-commerce Development

September 30, 2021

Abstract : Since 2016, a number of live online platforms have emerged in succession in domestic. Social platforms such as Mushroom Street and e-commerce platforms such as Taobao have seized the opportunity to arrange live broadcast e-commerce business and seek e-commerce sales model reform.

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Keyword: e-commerce live-streaming

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The Problems and Countermeasures of China's Live Broadcast E-commerce Development

Since 2016, a number of live online platforms have emerged in succession in domestic. Social platforms such as Mushroom Street and e-commerce platforms such as Taobao have seized the opportunity to arrange live broadcast e-commerce business and seek e-commerce sales model reform.

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