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The Influence of Cultural Factors on Asian Business from the Perspective of GLOBE Project

February 28, 2021


Abstract : Based on the well-known Global Leadership and Organizational Behavior Effectiveness Project, the world can roughly be divided into 10 cultural clusters, namely Germanic Europe, Anglo, Nordic Europe, Latin Europe, Latin America, Confucian Asia, South Asia, Eastern Europe, Arab, and Sub-Sahara Africa.

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Keyword: cultural factors

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