MILAN, Oct. 29 (Class Editori) -- Moncler's sales recorded a great performance during the first nine months of 2021 mainly in the Far East, China and Korea, with revenues amounting to 1.2 billion euros, +54% compared to the 765.1-million turnover of the same period of 2020 and +20% over 2019.
Results have been reached thanks to recently acquired Stone Island brand, with revenues amounting to 244.4 million euros in the first nine months of 2021, namely +27% compared to 2019, 156.4 of which are part of the Group's consolidated turnover. On the contrary, during this quarter, revenues amounted to 100.1 million euros.
In the third quarter of the year the luxury Group's turnover reached 555.5 million euros, +55% on 2020 and +33% on pre-pandemic levels. Among all the brands owned by the company, Moncler had a 1.9-million-euro turnover, +33% compared to the first nine months of 2020 and +4% with respect to the same period of 2019. The firm's sales volume of the third quarter amounts to 455.3 million euros, namely +27% compared to 2020 and +10% to the same quarter of 2019.
At a geographical level, during the first nine months in Asia revenues increased by 18% on the same period of 2019. In the third quarter the results of this region grew by 24% compared to the same period of 2019, further accelerating driven by Korea and China, where revenues doubled compared to the third quarter of 2019. Conversely, Japan deteriorated, being penalized by restrictive measures due to the pandemic. Asia makes up one third of Moncler's turnover, namely 468 million euros, and it is by far its most important geographical area.
In EMEA, revenues decreased by 12% compared to the first nine months of 2019, improving significantly in the third quarter, reaching almost 2019 results (-2%). This performance was driven by strong local demand and online channel. Americas grew by 14% over 2019 and by 10% compared to the third quarter of 2019, mainly driven by the DTC channel which decisively outperformed the average of the region, and further accelerated compared to the first half of 2021. Conversely, the performance of the wholesale channel has been impacted by different timing in deliveries and by the conversions of shop-in-shops (wholesale) into concessions (retail).
As for distribution, B2C activity reached revenues of 702.1 million euros, +4% compared to the same period of 2019. Meanwhile, the third quarter rose 15% over 2019. This performance benefited from the very good results of e-commerce. The wholesale channel registered revenues equal to 318.8 million euros with a 5% increase over 2019, with revenues of the wholesale channel growing by 2% in the third quarter of 2021 compared to the same period of 2019.
(Source:Class Editori)
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