MILAN, Sept. 15 (Class Editori) -- The e-commerce race, which affected the craft industry as well and quickly spread during last year's lockdown, led several Vicenza-based craft enterprises to open e-commerce channels to sell their products in China.
Over the last few months, the partnership with Alibaba developed and strengthened in the B2B segment, resulting in a rise in the requests from buyers and companies and proving that craft enterprises are increasingly aware of the importance of alternative options to face-to-face meets through specialized online platforms.
"Craft enterprises supported by Digital Innovation Hub experts are starting a dialogue with partners which are not used to work with Italian companies anymore, even if they know their products and, sometimes, the firm as well," Cristian Veller, President of the ICT division of the provincial association of artisans Confartigianato Imprese Vicenza, explained.
Veneto and Vicenza-based SMEs are facing several opportunities with potential strategic and trade advantage. "Data show that in H1 2021 companies supported in e-commerce development through dedicated marketplaces and websites recorded a general increase in sales, especially abroad, compared to the past, with cases in which orders have even doubled compared to the previous 12 months," Veller continued.
The best results have been obtained by developing a strategy that considers both business objectives and the different implications in terms of investment.
Confartigianato Imprese Vicenza provides specialized services and consultancy for companies that want to establish new business relations with partners in Russia and China through two desks, one in Moscow and one in Beijing. In these countries it is important to have representatives operating directly and permanently, since having a stable presence is essential to seem reliable.
Desks are meant to be reference points for artisan companies in two strategic markets where Made in Italy is still very appreciated. The intent is to hold direct meetings with local companies, organize trade and incoming missions and manage matching activities between the counterparts.
(Source:Class Editori)
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