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Chinese suppliers explore Brazilian tire market, eyeing huge market potential for co-op

September 17, 2021


Abstract : An online business promotion and negotiation event was carried out Thursday for Chinese tire producers and Brazilian merchants.

tire.jpg

SAO PAULO, Sept. 17 (Xinhua) -- An online business promotion and negotiation event was carried out Thursday for Chinese tire producers and Brazilian merchants.

Jointly hosted by China Council for the Promotion of International Trade (CCPIT) Shandong Sub-council and LIDE China, a Sao Paulo-based organization that is engaged in boosting China-Brazil business ties, the event brought together five tire producers from China's Shandong Province as well as potential customers from across Brazil.

"With the acceleration of vaccination, the Brazilian economy is stabilizing and improving, and it is foreseeable that it will resume the growing momentum further, leading the auto industry to embrace a stronger momentum of development, and creating a bigger market for China-Brazil cooperation in the tire sector," said He Jun, the economic and commercial counselor of the Consulate General of China in Sao Paulo.

Jose Ricardo dos Santos Luz Junior, CEO of LIDE China, said the event was held "to bring this relevant tire market in China closer to Brazil", adding that bilateral relationship between China and Brazil has shown increasing signs of intensification, especially with regard to trade and investment.

About half of the tire output in China is from Shandong, where massive number of producers and traders gather, the potential of cooperation between Chinese and Brazilian businesses is huge, said He Zhongjun, vice chairman of CCPIT Shandong Sub-council.

Liu Jieyuan, chairman of CCPIT Dongying, said that he believed the event would further advance the partnership between Brazilian businesses and tire producers from Dongying, a city of Shandong, ease the economic impacts generated from anti-dumping policies and the Covid-19 pandemic, and facilitate reciprocity.

Brazil is the largest automobile market in Latin America. In the first eight months of this year, 1.48 million automobiles were manufactured in Brazil, up 33 percent year on year, boosting the demand for rubber tires.

Shandong is the largest tire-producing province in China, with over 260 manufacturers and some 130,000 employees.  (Contributed by Luo Jingjing, edited by Hu Pingchao with Xinhua Silk Road, hupingchao@xinhua.org)

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Keyword: China-Brazil tire market

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