MILAN, Dec 14 (Class Editori) - In front of more than 200 participants, entrepreneurs, managers and professionals coming from four of the five branches of the Italian Chamber of Commerce in China, the first edition of the "China-Italy Business Dialogue" ended on Saturday: it was a two-day event organized for the Italian business community by the Embassy of Italy, the ICE Agency and the Italian Chamber of Commerce in China.
In addition to the number of participants, the second element that made the initiative successful and appreciated was the large presence of high-level representatives of the Chinese manufacturing, who attended the event and actively participated in the discussions and the meetings which took place during those two days.
Three very current topics: quality retail and what is happening in the consumer sector, energy transition with opportunities for Italian companies and industrial prospects.
“The strong attention of the most important Chinese institutions clearly shows how China can represent an opportunity for our companies and our products” as Luca Ferrari, Ambassador in Beijing, underlined at the end of the event. “The Sistema Italia network can make the difference in order to strenghten institutional and friendship relations, which are a necessary support framework for economic and trade initiatives”.
Ferrari also highlighted how export rates - which have been growing significantly since September - the numerous new industrial agreements and the growth of e-commerce show the effectiveness of the Export Pact; ICE, SACE and Simest are acting with determination in order to implement it, with innovative tools such as the recent agreement between ICE and Alibaba, aimed at boosting the IT trade, which can boast nearly 500 million consumers in Mainland China alone.
“This year, Christmas will be different for many Italian entrepreneurs and citizens, who are far from their families in Italy, without being able to come back. The continuity of their presence in China is a key factor, that will not go unnoticed”, Ferrari has concluded.
During the first day of the event, Italian and Chinese companies discussed in four sessions. Hati Lin, from Tencent Marketing Solution, Melody Jia, strategy director of Suning International and Gloria Guan from Youzan spoke about the opportunities for companies in the quality retail sector, namely the luxury one, in the Chinese domestic market. Mauro Maggioni, CEO Asia Pacific of Golden Goose, has presented the event, with the introduction of Daniel Zipser, senior partner McKinsey.
The starting point of the discussion was that the Chinese domestic market shows strong signs of expansion, thanks to the policies to stimulate domestic consumption implemented by the government, enhanced by the purchasing power in the domestic market due to the inability to travel; in the rest of the world, instead, the fall in quality consumption is estimated at around 20%.
In order to take advantage from this opportunity, brands must equip themselves with a clear and determined strategy about digital, without which they may not have access to the increasing influence which digital channels have on consumption.
“The digital sector is not only considered as a sale channel, but also increasingly more as point of contact in order to establish affinity with the single brand. In China, the brands’ challenge is therefore that of being able to get in touch with a young, digital customer who looks for unforgettable experiences as well as the products’ quality, which is expected and taken for granted”, as Maggioni has concluded.
The session about outlooks in the Chinese industrial field has been introduced by Thomas Fang- global senior partner of Roland Berger- and presented by Fabio Antonello Proboviro from Regina- an historical company of chains and conveyor belts which landed in Tianjin in 2004, with the participation of Daniel Chen from Ferretti Group (nautical sector), Jacky Yang- general manager of SUMEC- and Li Yan- CEO of NIU Technologies- one of the novelties in the Chinese e-mobility industry-.
It was found out that China will focus on the intern/domestic cycle in the short term, by increasing investments, fostering the domestic demand and favourably receiving foreign investments. The session has been focused on the current change in qualitative, globalisation, development levels and on the control of strategic resources, with the aim of strengthening the local manufacturing industry.
A real big player, Hu Yuhai- President of State Grid International, the third company worldwide for Fortune- together with Daniel Yu- product manager of Li Xiang Auto, one of the main three manufacturers of electric cars in China-, Michael Ding from Envision Group and Wu Yang- investment manager of Chunyang Capital- took the floor during the event to discuss about the issue of energy transition in China.
The round table launched after an analysis on the Chinese energy scenario by the former Deputy DG of NEA and presented by Matteo Tanteri- vice president (Beijing) of CCIC and CEO of SNAM China- has shown the possible areas of cooperation with Italian companies. Zhang Yuqing- professor at the China Petroleum University and former general deputy director of NEA- has introduced the discussion.
In the end, they also talked about the Export Pact and the tools in support of Italian companies, with Fabrizio Costa from the Ministry of Economy at the Italian Embassy in Beijing and Gianpaolo Bruno- director and coordinator of the ICE network in China and Mongolia- Enrico Semprebene from CDP Cassa Depositi e Prestiti, Donato Morea from SACE and Carlo de Simone from SIMEST.
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(Source:Class Editori)
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