MILAN, Nov. 23 (Class Editori) - According to the latest data, in the first nine months of 2020, agri-food exports from Italy to China increased by 24.9%, the highest rate among all the countries which receive Italian exports in this sector. Also Italian wine exports have been increasing by more than 200% in the past 10 years, with Italy ranking fourth among the main China's wine suppliers in 2019.
With these encouraging data, the fifth edition of the Week of the Italian Cuisine worldwide has started in Beijing, with a program of events and promotion activities dedicated to the Italian food and beverage tradition, which will be lasting until next November, 29.
This year edition has been inaugurated with a dinner organized at the Chinese restaurant Dadong, and cooked by the Chefs of Dadong itself and of the Niko Romito restaurant, from Bulgari Hotel in Beijing. Differences and similarities between Italian and Chinese cuisine have been celebrated at the dinner, thanks to the courses by both chefs.
"With this dinner, we want to celebrate a syncretism of history and taste, where Italian and Chinese culinary traditions blend together in order to create a gastronomic experience, unique in its kind. Therefore, we want to promote the incomparable quality of Italian products, which may be used also to prepare elaborated dishes of the Chinese and East cuisine", as Luca Ferrari- Italian ambassador in Beijing- has stated.
Through the indirect experience of journalists and influencers, the goal is to convey a simple and natural message to the Chinese audience: apart from restaurant courses, the quality of the Italian raw materials perfectly combines with the Chinese culinary tradition.
This year, the Italian Cuisine week will particularly focus on online promotion tools, a very strong growing field in China. Among the initiatives promoted by the Embassy, there is a promotional video campaign with Federvini and another one to illustrate the Chinese spirits and cocktails, the agreements with the main food delivery companies and the events to launch the 26 products included in the recent agreement on the protection of geographical indications between China and the European Union.
(Source:Class Editori)
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