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Kuaishou, JD.com announce cooperation on integrating livetreaming and e-commerce

May 27, 2020


Abstract : Kuaishou, a leading short-video and live streaming platform in China, and Chinese online retail giant JD.com Wednesday signed a strategic cooperation agreement on jointly building an ecosystem that combines live broadcast with e-commerce.

BEIJING, May 27 (Xinhua) -- Kuaishou, a leading short-video and livestreaming platform in China, and Chinese online retail giant JD.com Wednesday signed a strategic cooperation agreement on jointly building an ecosystem that combines live broadcast with e-commerce.

The two sides agreed to work together on the construction of supply chain, brand promotion, data processing capacity and other areas for "kuai shop," the shopping function on Kuaishou app.

It's learned that the cooperation will be put into practice in June at the "Kuaishou 616 shopping festival," where Kuaishou users will be able to buy the products promoted by some popular live streamers directly from JD.com and enjoy its shipping and customer service from June 16 through June 18.

Analysts say the core significance of the agreement is that it breaks the wall between e-commerce and livestreaming platform, after which the retailing chain will be further simplified.

Boosted by expectation for the cooperation deal, U.S. listed shares of JD.com rose 5.41 percent to close at 52.6 U.S. dollars on Tuesday.

(Edited by Yang Qi with Xinhua Silk Road, kateqiyang@xinhua.org)

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Keyword: JD.com kuaishou

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