Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
Investment

Japanese cosmetics brand Shiseido to build R&D facility in Shanghai

March 18, 2020


Abstract : Japanese cosmetics brand Shiseido will set up a new R&D facility in Shanghai for the development of eco-friendly beauty products to boost the health and beauty industry.

SHANGHAI, March 18 (Xinhua) -- Japanese cosmetics brand Shiseido will set up a new R&D facility in Shanghai for the development of eco-friendly beauty products to boost the health and beauty industry.

According to a strategic cooperation agreement signed Tuesday between Shiseido and the city's Oriental Beauty Valley in Fengxian District, the company will carry out advanced research into eco-friendly technologies and prototype development of related cosmetics.

Kentaro Fujiwara, China CEO of Shiseido, said the company is bullish on the prospects of the Chinese market and it is a win-win choice to settle in Shanghai's valley of beauty, which is becoming the high ground of industrial innovation in China and around the world.

Shiseido's settlement will not only help the Japanese cosmetics firm grow bigger and stronger, but support the valley to speed up its pace of going global, said Xu Kunlin, deputy mayor of Shanghai.

Oriental Beauty Valley, with a brand value exceeding 11 billion yuan (about 1.57 billion U.S. dollars), had attracted 131 major industrial enterprises by the end of 2019, with more than 3,000 brands of various types including 135 popular brands at home and abroad.

Scan the QR code and push it to your mobile phone

Keyword: Shanghai Shiseido

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial