InfoQuest, (February 13, 2020) -- Thailand aims to export 7.5 million tons of rice in 2020, close to the rice export volumes in 2019, when 7.58 million tons of Thai rice were exported, down 32.50 percent from 11.23 million tons in 2018, according to Mr. Kirati Ratchano, director-general of the Department of Foreign Trade (DFT).
In 2020, according to policies proposed by Deputy Prime Minister and Commerce Minister of Jurin Laksanawisit, the DFT will continue to launch campaigns including organizing trade delegations and attending international exhibitions to promote Thai rice, so as to build the market's confidence in Thai rice and boost its export.
This year the DFT plans to organize trade delegations to establish closer ties with major clients, such as Malaysia, Japan and the Philippines. It will also participate in a number of international exhibitions held in Asia (FOODEX 2020 in Japan and the 17th China-ASEAN Expo in China), Europe (BIOFACH 2020 in Germany, a platform for organic food and products) and the Middle East (Gulfood 2020 in the UAE).
In addition, the DFT will co-organize events with the Department of International Trade Promotion (DITP) to lead trade delegations to potential destinations such as South Africa to conduct business talks. The activities held by the DFT will focus on promoting the image of Thai rice and building world market confidence in the quality and standards of Thai rice.
"The DFT met with consumers in various countries as a seller and obtained useful information from them, especially information on the varieties of rice that they need, and apply this information to the production to produce products that meet their needs.
It will keep close communication with the Rice Department under the Ministry of Agriculture and Cooperatives (MOAC), Thai Rice Exporters Association, Thai Rice Mill Association and rice farmers, develop specific emergency work plans and review the guideline for enhancing the competitiveness of domestic rice.
The initial plans proposed for developing Thai rice mainly include efforts to produce, develop and improve rice seeds to obtain high-quality, short-duration, high-yield and low-cost varieties to satisfy the demand from international market and improve the competitiveness of Thai rice.
It also approved the establishment of a joint public and private working group comprising the Rice Department, the DFT, and Thai Rice Exporters Association, and considered inviting educational institutions engaged in the development of rice varieties to join the working group. The DFT will push the working group to deliver practical results as soon as possible," said Mr. Kirati Ratchano.
Source: InfoQuest, by Rachada Kongkhunthian/ Wilawan, translated by Xinhua Silk Road
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