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China Brands

China's national brand enterprises present at Harbin Ice-Snow World

January 10, 2020


Abstract : 24 Chinese national brand enterprises involved in the National Brands Project of Xinhua News Agency made presence at a theme park of the 21st Harbin Ice-Snow World in Heilongjiang Province.

BEIJING, Jan. 13 (Xinhua) -- 24 Chinese national brand enterprises involved in the National Brands Project of Xinhua News Agency made presence at a theme park of the 21st Harbin Ice-Snow World in Heilongjiang Province.

Photo: Participants of the theme park in the 21st Harbin Ice-Snow World.

By presenting various ice sculptures, the Chinese national brand enterprises including Moutai, King's Luck, Xifeng, Chery, Brilliance Auto, Gree, JD.com, Yili and JOMOO show their products, services and enterprise cultures.

Photo: The theme park for national brand enterprises in the 21st Harbin Ice-Snow World.

Moutai, a well-known liquor enterprise, made an ice sculpture of a fairy. As a national brand, Moutai devotes to passing on Chinese cultural values and taking social responsibilities, said the person in charge of Moutai Group.

King's Luck, owning three brands namely Guoyuan, Jinshiyuan and Gaogou, is a liquor enterprise based in Jiangsu Province. According to Zhou Suming, chairman and general manager of King's Luck, the company is committed to spreading the culture of baijiu, the Chinese liquor.

An ice sculpture of a phoenix was presented by a liquor brand called Xifeng. Zhang Zheng, chairman of Xifeng Group and Shaanxi Xifeng Liquor Co., Ltd., said that Xifeng will maintain a good development trend by focusing on brand promotion, product sales, management innovation, production and operation, structure adjustment, transformation and upgrading.

Chery and Brilliance Auto made presence by showing ice sculptures of car models namely Arrizo GX, Tiggo 8 and Brilliance V7. Chery, with the faith of serving the country by developing auto industry, has provided nearly 50,000 jobs in China and over 10,000 jobs in overseas countries and regions.

As a leading auto brand in Liaoning Province and a major independent auto brand of China, Brilliance Auto is committed to providing consumers with the high-quality products and thoughtful service, and building a national economy auto with world wisdom, introduced by Yan Bingzhe, chairman of Brilliance Auto.

Meanwhile, Gree, China's electric appliance manufacturer, has built an experience area in the theme park, showing its enterprise culture. Being sold in more than 160 countries and regions, Gree's products cover the areas of home electronic appliances, high-end equipments and communication equipments.

China's e-commerce giant JD.com also showed with an ice sculpture of its mascot named JD Joy. In July 2019, JD.com had been listed in the Fortune Global 500 for the fourth time. With more than 1 billion of users, it is promoting the upgrade of its culture and strategy currently.

Yili, China's dairy giant, presented its products in the theme park. "During the development of Yili, Yili has adhered to internationalization and innovation. Yili's products with high quality, high technology and high value-added have won the trust from consumers," said Pan Gang, chairman of Yili Group.

JOMOO, a sanitary ware manufacturer, also made an ice sculpture attracting visitors. Due to the continuous innovations, JOMOO's annual sales had exceeded 10 billion yuan.

Some time-honored brands are also showed in the theme park.

The theme park, specially built for the National Brands Project of Xinhua News Agency, will stand for more than three months. (Edited by Gao Jingyan, [email protected])

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Keyword: Harbin Xinhua News Agency's National Brands Project

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